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Research. Plain and simple, you need your audience and know your media market. And office watercooler rental research is key to both options. So first and foremost you need to use a study your message and inquire yourself several questions—is it newsworthy? Right consumer-related? Are there a local twist? Do you find it a visual story? What demographic am I targeting—how old is my audience and will be their target household profits? The answers to these questions beneficial craft your ‘pitch’ and see which media outlets a lot more target.